Nick DeRose

Crafting clear, scalable experiences across complex products.

Product design leader and engineer with 15 years of experience creating consumer and B2B applications across web and mobile, and four years working with AI solutions for design and code.

View selected work

My Story

I'm a product design leader with 15 years of experience designing and building complex web and mobile products across healthcare, education, public safety, and field sales.

My background spans product strategy, user research, interaction design, frontend development, and team leadership. I've helped early-stage companies turn ambiguous ideas into shipped products and led distributed design and engineering teams through complex product work.

I care deeply about how product decisions are made and what ultimately reaches the customer. I bring research, design, and technical execution together to create products that are useful, scalable, and thoughtfully built.

AI & The Future of Design

Lately I've been utilizing AI for both design and code, which has completely changed my approach to design. I use Figma Make, Cursor, ChatGPT for planning, and Codex to take a product or feature from initial concept to final implementation.

Experience

Founder

Proper SoftwareNov 2025 - present

Sr. Product Manager

Map My CustomersOct 2024 - Nov 2025

Co-Founder & Lead Designer

SpeechDatabaseOct 2022 - Oct 2024

Product Design Manager

Mark43Nov 2021 - Nov 2022

UI/UX Manager

ContinuedFeb 2018 - Nov 2021

Sr. UI/UX Designer

ContinuedFeb 2016 - Feb 2018

UI/UX Designer

ContinuedSep 2013 - Feb 2016

Selected Work

JobRelay
AI Assisted

JobRelay

Designed and built a focused SaaS product that helps service businesses automate follow-up for quotes, appointments, invoices, and reviews.

View case study

Map My Customers

Designed a new file management system, new email features, and a goals platform for sales teams to track performance on web and iOS / Android.

View case study
AI Assisted

BarnReel

Designed and built a React Native iOS and Android app for horse trainers to organize training videos, clients, horses, and communication.

View case study

Continued

Improved user experience accross all touchpoints, optimized sales funnels, created a design system, and designed a new admin system for launching new verticals at scale.

View case study

Payment Funnel Growth Hacking

Created, designed, A/B tested, and implemented a new sign up flow to increase conversion rates and decrease abandonment across Continued brands.

View case study

Mark43

Led team of 8 product designers on new feature development for real-time computer-aided dispatch software for first responders.

View case study

Say Hello

Let's build something great together.

Interested in working on a project or discussing the latest in AI and design? Drop me a line.

Email/LinkedIn