There is beauty in simplicity. Interface design should be seamless, almost unnoticeable to the user. Everything as it should be.
Beauty is nothing without substance. Every interaction, no matter how large or small, is equally important to a great user experience.
I believe if you don't know your users, you don't know your product. User testing gives invaluable feedback for constant improvement.
A great design is nothing if it doesn't help a user accomplish something. I bring projects together by planning a user's journey through a website or app from first visit all the way to the final goal.
Clean, simple design with a focus on the product or content is what leads to happy users. This is always a top priority in every project I undertake.
Do you want an immediate action? Or do you want users to gradually learn about about a product? Where will they be looking? Establishing a hierarchy of user needs is essential to optimizing experiences (and conversions).
Is the goal to ignite passion in a user or establish trust? Color comes into play everywhere in our world, and the online space is no different. These emotions can be used to accomplish UX goals.
Landing page variation testing, content placement, audience segmentation. I believe in constantly improving experiences to get users to their end goal faster and with less effort.
Real user testing aids in understanding users and allows me to improve their overall experience by seeing exactly how they're using an interface.
Great design begins with thorough research. I am constantly reading case studies on A/B tests to understand what works and what doesn't, so I know best practices before wireframes are even discussed.